Materialistic Worldview (A worldview of crises)
A materialistic worldview is a worldview where a human
being is considered the only body, happiness is seen as sensual pleasures,
Nature is seen only as a resource to gratify sensual pleasures and relationships
are recognized only if there is a materialistic gain. This worldview has dominantly
influenced the modern era. But since all the sensory interactions are
inherently transient in Nature, this can never lead to sustainable
happiness. In an attempt to make it perpetual, continuous effort is made
to maximize and perpetuate happiness through this mode by trying to evolve
and indulge in more and more pleasurable material interactions of newer
kinds. This naturally gives rise to ever-increasing `consumerism' or
the tendency towards unlimited material needs. It is also responsible for the
widespread modern ethos for profit maximization and increasing
accumulation of enjoyable goods and services. The fallacy inherent in this
perception can easily be recognized as, on the one hand, it directly leads to
exploitation of the natural environment, in an uncontrolled manner, as well
as other human beings leading to strife, disparities, violence and
continuous environmental degradation; on the other hand, it is also
responsible for engendering restlessness, tension, insecurity, fear,
psychological problems and other incongruities within the human beings.
Therefore, it proves counter-productive on all fronts. Any effort carried
out under this worldview to perpetuate happiness, in fact, results
in increasing misery on all fronts.
Further, under the influence of such a perception of happiness, efforts to
ensure prosperity (which essentially implies the feeling of adequacy in fulfillment
of our material needs) manifest in the form of triggering more and more
accumulation of enjoyable goods and services. And yet one keeps feeling
`deprived' and wanting more and more because inherently no amount of material
accumulation can make happiness sustainable. Such a propensity has also been
called human greed - ever wanting more and more and as Mahatma Gandhi
proclaimed;
`Earth provides enough to satisfy every man's need but not for every man's greed'
Inherent Dilemmas in the Materialistic Worldview
The materialistic worldview is full of inherent dilemmas. The dilemmas are as follows:
Undefined Growth:
The worldview motivates one to grow (in materialistic terms) more and more.
However, the term 'Growth' is not defined yet and has a very vague meaning.
That's why people make their own definition of growth. There is no line defined
when we can say there is now enough growth and no need to move further. Everyone
is following undefined growth, which ultimately culminates in dissatisfaction
and unhappiness in an individual.
The dichotomy in removing poverty with undefined prosperity line
The poverty line is generally established but not
the prosperity line, which is primarily defined as the acquisition of increasing
wealth. Such ill-defined affluence has widened the divide between affluence and
poverty, both worldwide and inside countries, and poverty will continue to
exist on the planet. Thus, all wholeheartedly efforts on poverty eradication result
in marginal impacts. It can be understood through the following example: the
difference in per capita income between the North and South tripled from $5,700
in 1960 to $15,000 in 1993. The richest 20% of the world’s people now own 85%
of their wealth, while the poorest 20% (who account for 80% of the total world
population) own just 1.4% .
The Hesitation in Adopting Sustainable Consumption (SC)
The following reasons, in the form of hesitations, have been identified while
adopting sustainable consumption;
(i)
With the
prevalent notion of the growth in society, if we consume less, it is seen as “low
quality of living standard” (Living high quality/status of life means higher
consumption). Thus, it results in a hesitation to live in a nature-friendly manner
for sustainability.
(ii)
It becomes a
challenge for an individual, who has grown up with the materialistic worldview,
to break one’s habits based on materialistic taste, the social pressure of
standard of life, high consumption, etc.
It is interesting to note that modern development keeps following undefined and ever-increasing growth promoting tendencies for higher consumption, while we talk about sustainable consumption.
In the present state of society, it is apparent that people are so much indulged in seeking sensory happiness primarily from materialistic things. Subsequently, the prevalent propensity to maximize sense gratification is now believed to be a perfectly ‘normal’ propensity and culminated in the belief that happiness lies only in sensual pleasures. The materialistic worldview is now so entrenched in society that it is now even difficult to visualize any alternative.
Though, the worldview in Ancient Greek
(before the fourth century B.C.) was quite the opposite of the modern
worldview, which gradually changed and culminated in the materialistic
worldview. The next post primarily discusses the changes in worldviews during
the medieval ages.
Very well written message on modern development with a materialistic, worldview, identifying the core issues affecting the sustainability of consumption.
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